Press | The Beaded Leash
The Beaded Leash creates distinctive, handcrafted dog leashes and accessories that bring together style, quality materials and everyday function. Each piece is designed by artist and founder Brook Noel and handcrafted in Connecticut.
The Beaded Leash is a story about dogs, design and starting something new.
THE STORY BEHIND THE LEASH
After more than a decade as a restaurant owner, Brook Noel watched the hospitality industry change dramatically in the years following COVID. As one chapter of her entrepreneurial life began to shift, she found herself returning to something that had always been part of who she was: creating.
And, of course, there was Max.
Max, Brook’s Mini Sheepadoodle, had already inspired a community of more than 65,000 dog lovers who followed his adventures, humor and everyday life online. Through that community, Brook saw firsthand just how deeply people love their dogs — and how much personality, style and joy they bring into our lives.
The Beaded Leash grew from the idea that something used every single day shouldn’t have to be ordinary.
Brook began combining her background as an artist with thoughtfully selected materials, distinctive color palettes and functional construction to create dog gear designed to be noticed — without sacrificing the durability needed for real life.
What began with one leash has grown into a collection created for dogs and the people completely obsessed with them.
WHAT MAKES THE BEADED LEASH DIFFERENT?
A SMALL BRAND WITH A BUILT-IN DOG COMMUNITY: The Beaded Leash was inspired in part by Max and the community of 65,000+ dog lovers who have followed him online.
ARTIST-DESIGNED: Each collection begins with color, texture and composition, bringing an artist’s approach to a product that is typically designed around function alone.
HANDCRAFTED IN CONNECTICUT: Pieces are individually made in small batches with attention to the materials, hardware and finishing details.
DESIGNED FOR REAL LIFE: The goal has always been to create dog gear that looks special while still being made for actual walks, adventures and everyday use.
MADE FOR GIFTING
With distinctive designs, small-batch production and giftable price points, The Beaded Leash offers an alternative to traditional dog gear for holiday guides, pet gift roundups, design and lifestyle features, and gifts for people who consider their dog part of the family.
Products are available in multiple lengths, colors and collections, with seasonal and limited-edition designs released throughout the year.
QUICK FACTS
- Brand: The Beaded Leash
- Founder & Designer: Brook Noel
- Founded: 2026
- Based: Connecticut, USA
- Made: Handcrafted in Connecticut
- Product Categories: Beaded leashes, Biothane leashes, collars, decorative dog necklaces and accessories
- Founder Background: Artist, entrepreneur and longtime restaurant owner
- Brand Inspiration: Max, Brook’s Mini Sheepadoodle and the dog community surrounding him
- Social Community: 65,000+ followers
- Price Range: $29-$69
PRESS & SAMPLE REQUESTS
We are happy to provide product samples for qualified editorial consideration, gift guides, television segments and other media opportunities. (Please note: due to cost and time-intensity of craftsmanship we cannot provide samples to all inquiries)
For samples, interviews, additional product information or high-resolution imagery:
Brook Noel
Founder & Designer, The Beaded Leash
Press: brook@thebeadedleash.com
Web: www.thebeadedleash.com
Instagram: @thebeadedleash
The Dog Behind the Brand:
@Max_the_mini_sheepadoodle